Christmas comes, and lasts all year!!

We've hardly had a summer, it's still the school holidays but it's snowing in the Selfridges basement!

After a late afternoon appointment in the West End I popped into Selfridges to avoid a downpour whilst waiting for a friend and took the rare opportunity for a quick mooch around. Keen to see the new season's stock but not buy anything I headed away from the shoe department, to the basement, and straight into the Christmas Shop! Yes, I kid you not, the whole Christmas shebang. The only thing lacking was the piped carols.

We all know the retailers calendar - each "event" merges into the next, Christmas, Valentines Day, Mother & Fathers Day etc and we all know that Easter officially starts when the cream eggs arrive, (usually in January)! but this gradual retailers creep is taking way each "event's" magic and turning them into shopping "seasons" in their own right.

Looks like Selfridges is the perfect venue for the legendary Wizzard - soon it really will be Christmas every day!